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No1 9ja Blog

Tuesday, November 22, 2016

Here’s Why Ayo Jay Is the Hottest Afrobeats Artist in America

Ayo Jay is that guy that’s been in the game for some time, but nobody seemed to have taken notice. However, when everybody finally did take notice, they did it at the same time! He’s like the Naija version of Jeremy Lin during Linsanity, Tim Tebow during his legendary 2011 season, or Fetty Wap when “Trap Queen” debuted. On the topic of Fetty Wap, he was Ayo Jay’s first international feature, appearing on his debut single, “Your Number.” Prior to the feature, the single picked up traction on youtube, soundcloud, and in the clubs, camouflaging as a reggae tune. The song became so popular that another remix was created featuring Chris Brown and Kid Ink.
What makes the RCA Records/One Nation signee’s story so unique is the irony of him being embraced by an American audience and not yet securing the African market, whereas popular Nigerian artists garner an African fanbase first and then dream to achieve acceptance from The States. He is only just getting started and it is highly likely that he is on the path to superstardom. Here are five reasons why Ayo Jay is the most important player in the Nigerian music scene right now.
Constant Radio Play In Most USA Markets:
Constant Radio Play In Most USA Markets:

Other African artists have not yet penetrated the US market. Ayo Jay’s leap to stardom can be credited to the large reception of his hit, “Your Number,” in the regions of New York, New Jersey, and Connecticut. It has since spread out from that radius. Your Number is in regular rotation on radio, appears on top 10 countdowns, receives regular club spins, etc. Rolling Stone placed Boy Wonder in their category of “10 Artists You Need to Know.”

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